Finally, the partnership between KSL Capital Partners and the Crown family, owners of Aspen Ski Co., has publish their new company name: Alterra Mountain Company.
The new firm do now have 12 ski resorts in their portfolio of ski areas that span the U.S. and three Canadian provinces. Big ski resorts like Squaw Alpine and Mammoth in California; Steamboat and Winter Park in Colorado; Tremblant in Quebec; and Vermont’s Stratton.
But don’t expect to see the Alterra name splashed all over the resorts. Company CEO David Perry stresses that each resort is vested in its individuality and that’s not going to change.
“Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations,” Perry said via press release. “Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list.” sAYS CEO David Perry
The new company Alterra Mountain Company will introduce a new mega ski-pass in the spring 2018. We are looking forward to that!
– Photo courtesy of Ryan Dobbins / Alterra Mountain Co.